Dealer Secret Shopping™

Dealer secret shopping has existed for years, but traditionally it was provided by generalist companies who might also provide secret shopping for convenience stores, gas stations and fast food restaurants.  When asked to provide secret shopping for dealerships, these traditional companies simply applied many of the same questions, without actually understanding, or better yet measuring, what specific sales behaviors result in sales.

When the patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process was introduced in 2007, dealerships finally had a “purpose-built” tool to accurately measure how effectively a dealership sells, and as importantly, what specifically could be done to improve those sales.

Today manufacturers, national dealer groups and individual dealerships find that Pied Piper PSI is easy-to-order, easy-to-use, and shows how the performance of one dealership compares to the industry and brand average.  Armed with this knowledge, dealers can decide which specific sales behaviors need to improve.

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.